Guidelines to a Better E-commerce Success

Its a world of Electronic business or more commonly known as E-commerce where shopping buying selling etc are done online. To have a successful business the e-commerce site owners need to avoid some vital mistakes. Following are few of the guidelines to help the ecommerce sites to do better business.

* Show Trust

Show trust in your customers and do not ask them to register even before they start their shopping. Asking them to do that will put them off and you will end up loosing valuable customers. By asking them to register right at the beginning you are compelling them to buy your goods. It is not necessary that the customer will buy everything he/she puts in the shopping cart so dont pressurize them .However once they have selected their goods you can ask them to create an account or better still ask them to do so after they have placed their order.

* Dont mass mail

Many e-commerce site owners think that mass mailing consumers world wide will help in increasing their business. Though the idea is good it doesnt work. Why?? These mails are nothing but spam and no internet user trusts a spam.

* Search engine friendly website

An ecommerce business flourishes only when it gets traffic. This traffic is possible when they get indexed by good search engines. Good search engines only index sites with keyword rich title tag, relevant META tag, and good relevant content.

So make sure your site has all these. Dont have too many flash images with very little content because search engines fail to index sites with too many images which in turn will hamper your traffic and ultimately your business.

* Fast loading

Ecommerce sites have to load at a faster pace thats how they make money. People using ordinary modems get bored easily if the site takes a long time to load and you end up loosing business. This generally happens if you place big images on the home page of your E-commerce site. So while designing your sites make sure you choose images accordingly.

* Attractive name

Giving your website an attractive name is a smart way of drawing the customers attention. For example, Pegasus InfoCorp Pvt. Ltd has designed and developed an E-commerce site known as Rupali online based in UK. This site sells exclusive readymade garments and has been having a huge turnover in the past few years in the UK. The name Rupali is attractive and easy for customers in the UK to remember without many hassles. Not only this but we at Pegasus InfoCorp Pvt. Ltd. have had the opportunity to design and develop various other E-commerce sites like Smartfashions, Smartkiddies wear etc which are also doing a great business in the UK.

* Active marketing

In case of ecommerce sites craving a niche for you in the customers shopping list is very difficult but when done with proper techniques its a huge success. Marketing for an ecommerce site is done through following ways:

a. Registration in relevant top most search engines
b. Affiliate marketing
c. Online advertising
d. Online banners.

For the example of Rupali Online given above, SEO team at Pegasus InfoCorp Pvt. Ltd. is responsible for registering the site in the top most fashion related search engines and directories ultimately having the major worldwide traffic sources covered.

Now loaded with this information we at Pegasus InfoCorp Pvt. Ltd. wish all the E-commerce site owners a successful business.

This article has been compiled by the content development team at Pegasus InfoCorp which pulls subject matter specialists from different work domains. They can be contacted through the Pegasus InfoCorp website at info@pegasusinfocorp.com. Pegasus InfoCorp is an India based web design, web development and online/ offline software development company. Please visit http://www.pegasusinfocorp.com to read more articles and know more about us!

Other companies and organizations are welcome to reprint this article on their websites provided the following conditions are met.

* The article is not changed in any manner.

* The article is copied as is in its entirety (including back links to the Pegasus InfoCorp website).

* The company/ organization reprinting the article agrees to defend, indemnify and hold harmless Pegasus InfoCorp, its employees, directors, officers, agents, partners and their successors and assigns from and against any and all liabilities, damages, losses, costs and expenses, including attorney's fees, caused by or arising out of claims based upon the use of the article, including any claim of libel, defamation, violation of rights of privacy or publicity, loss of service by subscribers and infringement of intellectual property or other rights.

Pegasus InfoCorp (P) Limited (http://www.pegasusinfocorp.com) was formed with a single powerful belief among its two founders that the Internet could enhance and transform businesses in an amazing way. This belief continues to drive us towards our mission of helping discover and implement the best online strategy for businesses, institutions and professionals.Legolas Costume
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Website Design Concerns The Basics

Just when you thought that you had all the aspects of your website covered, a few more concerns crop up. One of the biggest reasons why customers will leave your website is the time it takes to load or the speed of the website.

Intense graphics, too much flashy special effects and your logo design all eat into your websites load time. As business owner first and a webmaster second, you need to ask yourself these questions:

* What do I want my website to accomplish?
* My website in its current state, does it accomplish what I want?
* Can I limit the amount of graphics used and still broadcast my message?
* How I maintain the viewer friendly design of my website?

1) What Do I Want My Website To Accomplish?

When answering this question go beyond the obvious answer of I want to make money. More importantly, How can I give the customers what they want while still achieving my business goals?

Remember these 4 key points: what are my customers problems; what solutions have they sought (or ones that didnt work); what I will offer to provide this solution and finally; why they should buy from me. When you have successfully answered these questions, get an objective opinion. Why? What you may think are reasons may not be what others see (i.e. your customers).

2) My Website In Its Current State, Does It Accomplish What I Want?

If you are creating a new website, you have the advantage of starting with a clean slate and progressing towards your goal. If you are an existing website owner, you may need to re-evaluate if your website is accomplishing what you originally set as its goals.

The ultimate review is this: Am I attracting enough customers to my website and are they buying my service or product? If you are attracting customers, yet they arent buying, you need to review your prices and checkout process. If they proceed to checkout and then balk (click away) again you need to determine why. If the reverse is occurring and you have frequent customers and they are buying, it may be time to see if you can add more products they may be interested in (either through a newsletter or alerting them on the website). This will allow you to up-sell to your customer and provide them will more solutions to their problems.

3) Can I Limit The Amount Of Graphics Used And Still Broadcast My Message?

Limiting the amount of graphics used will help your website load faster and will help deliver your message to the customer quicker. However, just because your website may have a lot of graphics doesnt mean that it has to load fewer graphics; it may mean that the size of the file may have to be reduced in order to have the products listed show properly. For example, if you are showing ladders on your website, you may group them according to height and to no more than 3 per page.

4) How Can I Maintain The Viewer Friendly Design Of My Website?

When mapping your website allow for the fact that you will expand your website to include more information, products or services. Do not build your website with a limited capacity. You will automatically restrict yourself from expanding and possibly create more headaches down the road when you expand.

Some points to remember:

* Have clear titles
* Include a site map
* Include an About Us, Contact and Privacy page where people can see a real address and phone number

When you create your website, keep these questions in mind. Get some objective feedback from someone who gives you their true opinion and doesnt say things to make you feel good. The reason: your customers dont know you and will at any opportunity click away from your website if given the chance. You minimise the direct chance of clicking away and maximise the opportunity to provide the customer with what they want and you fulfill your business goals

Mark Gerrard is the Development Manager of the Freestart Website Builder Platform. See our website builder in action at http://www.freestart.com Case Depression Major Study
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